Color psychology is not an exact science, but there are basic principles that marketing pros use to sell
everything from greeting cards to automobiles. Much of it has to do with color. Yes, the colors you put on
your walls, or on your front door, can help clinch a home sale!
Humans have emotional reactions to color, and sensory perceptions of color are remarkably consistent.
Even though individual reactions can vary, it is acknowledged that some colors evoke generally positive
response, while others typically generate a negative reaction. Learning the basics of colors can be as
simple as studying the color wheel. Forget about the trends, and rely on your own feelings.
Warm and Cool Colors
All colors are derived from three primary hues: Red, yellow and blue. The way they are mixed and
combined results in all the colors of the spectrum, divided into warm and cool tones. And that’s where it
can get a bit complicated: Humans are able to perceive millions of different color variations, and subtle
differences can result in unique reactions.
So, while the simple answer to whether color influences buying decisions is a qualified yes, there is more
to the story. Neutral tones are often recommended because they allow people to add their own color
Both on a home’s exterior and inside each room, color plays an important part in attracting — or
discouraging — potential buyers, so if you’re thinking of refreshing your home’s color scheme before
listing it for sale, it’s wise to study the basics of color psychology. The goal is to appeal to the widest
possible pool of buyers, and that’s why real estate agents tend to recommend staying with neutrals.
But the “safe” route is not necessarily the only path to a quick sale. Take the time to drive different
neighborhoods and visit open houses. Take note of exterior trim colors that seem especially appealing.
Study interiors: Look beyond the furnishings and visualize rooms as they would appear empty. Analyze
different color options, and notice that the most appealing homes typically have a unifying theme. That
doesn’t mean that every room is the same color, but simply that color choices throughout the home are
related and always compatible.
Develop a Plan
By taking the time to assess your reactions to different colors, you can assist your REALTOR to market
your home. If you love energetic red, consider painting your entry door and adding red accents in many
of your rooms.
On the other hand, if sunny yellow makes you feel happy, emphasize that mood with variations of cream
and warm golden tones, with accents of daffodil or saturated sunflower yellow throughout.
Color is very personal, just like a home. If your home reflects your unique personality, it will no doubt
appeal to others.
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