Department of Consumer and Worker Protection Launches Workers’ Rights Public Awareness Campaign

The new multilingual campaign highlights that DCWP fights for all workers in NYC regardless of their job or immigration status...

Department of Consumer and Worker Protection Launches Workers’ Rights Public Awareness Campaign

By Department of Consumers and Worker Protection (Press Release)

NEW YORK, NY – Department of Consumer and Worker Protection (DCWP) Commissioner Lorelei Salas today announced the launch of a new public awareness campaign to educate New Yorkers about their workplace rights and to introduce DCWP—formerly the Department of Consumer Affairs (DCA)—as NYC’s central resource for workers.

“As the fairest big city in America, NYC is making sure to make significant efforts to back our city’s workers,” said Deputy Mayor for Strategic Policy Initiatives J. Phillip Thompson. “With this new public education campaign, we hope hard-working New Yorkers realize that we want their voices heard and that we are here to protect them. It is only when our economy is inclusive by ensuring workers across all industries and all demographics have the tools and information they need to succeed, that our city can truly be a place of opportunity for all.”

“With the federal government rolling back protections for workers—especially those who are most vulnerable—we want New Yorkers to know that we are here for them,” said DCWP Commissioner Lorelei Salas. “With this campaign, we hope New Yorkers will know that we are a resource where they can learn more about their local workplace rights. Through broad and targeted advertising, we will reach both the workers who are covered by new City laws like Fair Workweek and Freelance Isn’t Free and workers who may not be aware of their rights like Paid Safe and Sick Leave or who are unsure of or wary of coming to a government agency. As the campaign tagline says—We fight for every worker in NYC.”

The new multilingual campaign highlights that DCWP fights for all workers in NYC regardless of their job or immigration status and encourages New Yorkers to visit nyc.gov/workers or call 311 for more information about workplace rights or to file a complaint, which can be filed anonymously. The campaign ads feature workers in four industries—fast food or retail, paid care, day labor, and freelance—where DCWP has seen higher rates of workplace rights violations and/or the Agency enforces municipal workplace laws. The ads are running in the city’s subway cars and stations, bus shelters, LinkNYC, as well as in print, on radio, online, and in neighborhood businesses. DCWP also released a new animated video about workplace rights as a companion to its Workers’ Bill of Rights.

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